KENYA TOURISM BOARD (KTB) HOSTED CHINA ROADSHOW 2014
2014年3月17日——北京——肯尼亚旅游局2014年中国路演于上周五圆满落幕。此次路演为期一周，分别在北京、上海、成都、广州巡回开展推介会以及商务洽谈会，深度推广了肯尼亚多样化的旅游资源，为肯尼亚旅游合作伙伴和国内旅业同仁搭建了良好有效的沟通平台，以进一步促进肯尼亚旅游。
China Roadshow 2014 hosted by Kenya Tourism Board (KTB) came to an end last Friday. This roadshow, taking place for one week successively in Beijing, Shanghai, Chengdu and Guangzhou, included destination presentations and one on one business forums linking Kenyan trade and Chinese trade in order to promote Kenya in China market.
肯尼亚驻华大使先生更是受邀亲临现场致开幕词并开启了此次路演。大使先生对中国市场提出了极高的期望，对肯尼亚旅游局推广肯尼亚旅游所做的努力提出肯定，更鼓励国内的旅业同仁发展更多的肯尼亚旅游产品，以带领更多中国游客去往“非洲之心”肯尼亚体验纯正的非洲风光以及非洲文化。
H.E. Ambassador was invited to make an opening ceremony. Ambassador expressed high expectation towards the market and encouraged Chinese trade to develop more Kenyan tour products in order to take more Chinese consumers to experience authentic African attractions and culture in Kenya, the Heart of Africa.
此次路演重点推广肯尼亚动物迁徙以外的优质淡季产品，共邀请到了300多位旅业人士参加，与肯尼亚当地12家旅游合作伙伴进行深度交流。
The focus of this year’s roadshow was to promote low seasons of Kenya aside from sole migration, and over 300 trade was invited to have in-depth forum with Kenyan trade.
肯尼亚旅游局中国区总经理周宇女士谈到：“肯尼亚以一年一度的动物大迁徙而著称;而国内大多游客并不熟悉，除了大迁徙时期外，在肯尼亚依然能观赏到种类丰富、数量繁多的动物。不仅如此，国庆节和春节等假期又恰好是肯尼亚的淡季，所以发展肯尼亚淡季产品是非常有必要的。”
Cynthia Zhou, KTB China Country Director said: “Kenya has been known for yearly migration; therefore Chinese consumers have been unaware of the fact that a big number of animals can still be observed even when it is no migration. Moreover, Kenyan low season happens to be the peak seasons of Chinese travel such as Chinese New Year in February and National Holiday in October, thus we believe that developing low season products is quite significant.”
2014年肯尼亚旅游局将会进行更多推广活动，并致力于信息渠道多元化，以便国内游客能获得更加丰富全面地肯尼亚旅游信息。
In 2014, KTB China will continue to implement a series of promotion activities and diversify information channel to feed the market with more information.
