2013年10月18日——北京——10月16日,《私家地理》“2013中国旅行奖”榜单在上海隆重揭晓。来自中国大陆及港澳台地区上百个顶级酒店的精英及航空、邮轮、各国驻华旅游局等业界代表,共同见证了《私家地理》2013中国旅行奖的颁奖盛事。
Travel Plus China Travel Award 2013 has witness hundreds of destinations, airlines, hotels and cruises to get together and expect for the awards.
作为中国出境旅游市场的新兴目的地之一,肯尼亚在此次的评选中获得了“最期待目的地”一奖。肯尼亚作为“非洲之心”,其壮美的自然景观,繁多的生物品种,独特的非洲文化以及多样的旅游活动无一不吸引着游客。
As one of the new destinations for China outbound tourism market, Kenya is awarded the Most Anticipated Destination. As the Heart of Africa, Kenya persuaded thousands and millions of visitors by spectacular natural scenery, diverse biological environment, unique culture and various tourism activities.
肯尼亚旅游局表示,多数消费者对于肯尼亚的印象还停留在单一的动物大迁徙的阶段,而实际上肯尼亚是资源极其丰富的旅游目的地,包括湖泊,海滩,山峰,平原等各类景观等不同体验,而不同的旅游资源更是衍生出了更丰富的旅游产品。
KTB China Representative claimed that consumers barely owns knowledge about Kenya tourism resources aside from Migration of Kenya. However, Kenya is a destination of extremely abundant tourism sources including lakes and mountains, plains and beaches, and this geographic feature leads to various tour products.
谈到近期的推广计划,肯尼亚旅游局表示,旅游局将会从今年起大幅度加强在中国市场的推广力度,包括旅游业内、媒体以及消费者推广活动,并注重社交媒体平台上的推广,预计在几个月内分别更新微博、中文官方网站,以及开通微信官方账号及中文版手机应用。
Speak of recent activities, KTB China claimed that promotional activities are going to be conducted quite aggressively in China market, with focus on the social media promotions. Within months, KTB Chinese website and Weibo will be renewed and re-launched, KTB Weixin and Chinese version of APP will be launched.